After years on social media, I’ve observed the same misconceptions afflicting business messaging with their audiences. Businesses continue to lack the mechanisms needed to reach their target audience. With over 64% of individuals globally using social media, it provides a boundless space for communication and expression. My desire is to see businesses bridge this gap, and to help them resonate with their consumers and to build real connections that drive growth, that is what propelled me to establish my agency. My goal has always been to make the complex world of social media simpler, and to empower businesses to thrive in this digital age.